99 44/100 per cent pure

"чист на 99,44 процента"
То есть практически безо всяких примесей. Ироничное выражение, означающее попытку убедить покупателя в высоком качестве товара, сохранив при этом видимость научности и объективности. Цитата, взятая из первой строки первоначального рекламного текста мыла "Айвори" [Ivory], который использовался более 100 лет и считался образцом эффективной рекламы: "Мыло "Айвори" - это стиральное мыло, обладающее всеми прекрасными качествами лучшего туалетного мыла. На 99,44 процента оно содержит чистое мыло" ["The "ivory" is a laundry soap with all the fine qualities of a choice toilet soap, and is 99 44/100 per cent pure"]

English-Russian dictionary of regional studies. 2013.

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